Adidas said it plans to divest the underperforming brand Reebok that it failed to revive 15 years after buying the label to help compete with archrival Nike.
Adidas plans to sell struggling Reebok brand
Adidas Plans to Sell Struggling Reebok Brand
Adidas plans to sell struggling Reebok brand
New Adidas CEO, Kasper Rorsted, announces plans to reshape its struggling Reebok brand
Authentic Brands Tries to Revive Reebok After Adidas Failed - Bloomberg
Adidas plans to sell struggling Reebok brand, German sportswear maker Adidas plans to sell or spin-off its underperforming Reebok brand, 15 years after it bought the U.S. fitness label to help
Adidas / Reebok – fkmdesign
Adidas expects strong rebound in 2021, takes Reebok hit
Adidas / Reebok – fkmdesign