10 Best Shampoos 2024

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The best shampoo for most hair types is by Malin and Goetz. I also tested shampoos for curly, dry, flat, and thinning hair, for every budget.
At only $16 for a 12-ounce bottle, this lightweight and color-safe shampoo from Verb is one of the best hair-care bargains you’ll find on Sephora. Reviewer consensus is that it’s a good choice for an everyday shampoo that’ll get hair clean without being overly drying, even if it’s not going to totally exfoliate your scalp like the Briogeo. One raves, “it feels almost magical when it lathers,” another says “this shampoo basically gave me shampoo commercial hair,” and a third adds, “The first thing I noticed was how incredibly shiny my hair was: I’m talking blinding.” A reviewer with thick, color-treated hair writes, “it left my hair feeling squeaky clean and super soft. Not to mention, my color looks as vibrant as ever.” But reviewers with thin hair also swear by this product, including one who describes their hair as “thin and tangles easily,” and explains that the Ghost shampoo “makes my hair soft and doesn’t build up.”