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storytelling Tag

CLIENT UPDATE: GOORSHA ETHIOPIAN RESTAURANT

Client: Goorsha Ethiopian Restaurant Work Completed: Website copywriting, brand story; logo and collateral design in collaboration with Works-Progress Design What's a goorsha? Durham's #1 Ethiopian restaurant engaged Wonsupona to answer that exact question.   In Ethiopian culture, friendship, honor and love are expressed by feeding each other – an act

CLIENT UPDATE: NEXTRACKER

Client: NEXTracker Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines What's in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand. Solar tracker leader NEXTracker challenged Wonsupona with

CLIENT UPDATE: BIG ISLAND SMOOTHIE

Client: Big Island Smoothie Work Completed: Rebrand including website design and copywriting, menu design, brochure development When Raleigh-Durham-based Big Island Smoothie approached us for a rebrand, we jumped at the challenge. Creating a new website design and content for a colorful (and delicious) brand is always an exercise in fun. We started the