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naming Tag

TIPS ON CREATING HAPPY NAMES

Everyone loves a happy name. And what's not to love? Happy names make us feel good, and when we feel good, we're more likely to support the brand that made us feel that way. Yet there's a science to naming happy brands. Researchers at the University

CLIENT UPDATE: NEXTRACKER

Client: NEXTracker Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines What's in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand. Solar tracker leader NEXTracker challenged Wonsupona with