UPWORK | Brand Tone & Voice | Wonsupona
52094
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UPWORK

UPWORK

Upwork for Enterprise is the newest arm of Upwork – and one with great potential. However, competitors like Toptal, Adecco and Robert Half are all using the same messages that focus on scalability, flexibility and performance. Wonsupona completed a competitive messaging audit for Upwork and provided key insights to enable them to differentiate with language.

Date

March 8, 2020

Category

Messaging