Overview: Forth, a senior living technology company (who we also named) enlisted Wonsupona to craft a name for a new product within their portfolio of brands: a business that finds and curates senior living housing units, creating an extraordinary living experience for older adults.
Challenge: The challenge was in creating a unique but descriptive name that resonated with older adult audiences while also representing the vision of the parent brand to evolve senior living.
Solution: Beyond describing a sense of place, Upliving describes a way of life. It’s not only the environment that matters, but how the right environment can change your life.
Senior Living Community