UNCOMMON - Strategic Naming & Storytelling Agency
portfolio_page-template-default,single,single-portfolio_page,postid-52679,theme-borderland,eltd-core-1.1.3,woocommerce-no-js,borderland-theme-ver-2.2,ajax_fade,page_not_loaded,smooth_scroll,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed, vertical_menu_with_scroll,columns-3,type1,wpb-js-composer js-comp-ver-7.0,vc_responsive



Overview: UK-based Higher Steaks was on a mission to make cultured “lab-grown” meat a reality in kitchens and restaurants around the globe. Despite this mission, the name “Higher Steaks” gave an inaccurate impression to the public, as the company’s primary emphasis lay in the $250 billion global pork market.

Challenge:  The challenge of this project was creating a name that was differentiated from any of the other vegetarian or lab-grown meats (like Impossible, Finless Foods, Just, or Mission Barns), and that enabled the team to tell a unique story.

Solution: After playing with a slew of naming finalists, “Uncommon” was selected as the winner to describe the brand ethos, enabling the team to tell a story of uncommon science for the common good. Since rebranding with the new name, Uncommon landed $30M in funding. Read the article on TechCruch here.

View the website at: https://uncommonbio.co/

Cultivated Meat