Overview: When eSports live streaming leaders Hitbox and Azubu merged to create a strong #2 competitor Twitch, a new name was needed.
Challenge: The challenge was in creating a name that communicated energy, movement, and excitement around the site’s content. Another challenge was time – a new name had to be created (and vetted) within days.
Solution: We collaborated daily with the Azubu/Hitbox team in creating the name Smashcast – a name that pushes the boundaries of live streaming and evokes a sense of thrill. The new name enables the brand to tell a story of generating smash hits with content, whether it’s via Smashcast’s new production studio or platform tools that help identify quality streams of broadcasters.
Read an interview with Smashcast’s CEO on the new brand
eSports Live Streaming