Overview: Swimwear – especially well-made bikinis – can be expensive. We were approached by a startup with a vision to disrupt the industry with high quality, affordable swimsuits made in incredible colors and fabrics. The swimsuits are made to have an extraordinary, custom-fit.
Challenge: The challenge was creating a name that was short, could be translated globally, and that communicated a story unique to the brand.
Solution: Seabra – like zebra – was inspired by the bright colors and patterns of the swimsuits. It hints at the industry and also speaks to the support (bra) the bathing suits offer women.