Seabra | Wonsupona
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Overview: Swimwear – especially well-made bikinis – can be expensive. We were approached by a startup with a vision to disrupt the industry with high quality, affordable swimsuits made in incredible colors and fabrics. The swimsuits are made to have an extraordinary, custom-fit.
Challenge: The challenge was creating a name that was short, could be translated globally, and that communicated a story unique to the brand.
Solution: Seabra – like zebra – was inspired by the bright colors and patterns of the swimsuits. It hints at the industry and also speaks to the support (bra) the bathing suits offer women.


February 19, 2020


swimwear line