Paytiently | Naming Strategy | Wonsupona | Wonsupona
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Overview: A hot new San Francisco startup needed a name for an app that alerts clothes lovers when items they want go on sale.
Challenge: The challenge was in creating a name that adequately describes the product differentiator and convey the idea that waiting “pays” in the end.
Solution: Paytiently was a great solution on multiple levels: it’s longer than other app names, making it more memorable and demonstrating the thinking behind the service patience pays. It also paints a picture of what the app is all about (waiting for a good ‘pay’ deal). And like all of our names, it was absolutely unique – free of trademarks.


August 28, 2017


Clothing App