Wonsupona | Branding Agency, Naming & Strategic Storytelling | Paytiently
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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Overview: A hot new San Francisco startup needed a name for an app that alerts clothes lovers when items they want go on sale.
Challenge: The challenge was in creating a name that adequately describes the product differentiator and convey the idea that waiting “pays” in the end.
Solution: Paytiently was a great solution on multiple levels: it’s longer than other app names, making it more memorable and demonstrating the thinking behind the service patience pays. It also paints a picture of what the app is all about (waiting for a good ‘pay’ deal). And like all of our names, it was absolutely unique – free of trademarks.