Overview: Unotifi is an automotive marketing company that provides retention and loyalty solutions for automotive dealers. While it is most advanced customer retention and mobile relationship management service for the automotive industry, the name is hard to pronounce, had low brand awareness and communicated a product function vs an unique benefit.
Challenge: Unotifi needed a name that was easy to pronounce and remember and communicated the idea of relationship marketing.
Solution: Pairway tells the story of a distinct “way” of communicating through the customer/business relationship (pair). The directional language hints at automotive and conveys leadership and a unique way of doing business.