Overview: NEXTracker’s most popular product, the Self Powered Tracker, was too functional and not differentiating. In fact, many of the company’s competitors referred to their own products by the same name. Wonsupona was engaged to create a new name for this important product.
Challenge: The challenge was in developing a name that communicated a unique story and fits well within the expanding NEXTracker product portfolio.
Solution: The name Horizon conjures possibilities of things to come. The point where the earth meets the sky, Horizon is sophisticated, simple and smart, and easily enables NEXTracker to communicate a story of quality, precision, and elegance. The name speaks to the product differentiator: a panel that literally follows the sun along the horizon. “NX” was added as an homage to NEXTracker, and will be a constant in all NEXTrackers products, linking the product family to each other as well as to the parent brand.