Overview: NEXTracker was looking to name their latest innovation: a one-stop-shop product bundle that includes best-in-class technologies to deliver a seamless customer experience.
Challenge: The challenge was in creating a powerful name that represented the core of the product, while at the same time showcase a direct relationship to NEXTracker.
Solution: Fusion speaks to the integration of different elements (tracker, PV module and inverter) fused into one bundle. Fusion represents the product’s harmony and simplicity, yet is masculine and powerful, signaling thoughtful intention. “NX” was added as an homage to NEXTracker, and will be a constant in all NEXTrackers products, linking the product family to each other as well as to the parent brand. Read the press release announcing the new name