Overview: NEXTracker engaged Wonsupona to craft a name for a state-of-the-art battery enclosure system for generation-plus-storage or stand-alone energy storage applications. To grossly oversimplify, it’s a big box of batteries. The new product would follow the “NX” naming architecture system Wonsupona previously created for NEXTracker, which enables all products to be easily identified and owned by the brand.
Challenge: The goal was to create a name that demonstrated momentum – a name that signaled NEXTracker was moving the industry forward.
Solution: NX Drive is an obvious winner. NX Drive puts both NEXTracker in the driver’s seat as well as the customer (since they choose the battery). Confident, leading and empowering, Drive commands action and sets the standard for excellence. More importantly, it has tremendous potential for involving the customer in the story.