Overview: Wonsupona was approached to develop a name for a new type of investment bank – one centered on helping socially- and environmentally- conscious businesses prosper.
Challenge: The main challenge was in crafting a name that differentiated the bank and was actually available: one can’t begin to imagine how many financial institutions are or have been in existence.
Solution: One of the key differentiators with this brand was the fact they work with so many industries. “Fluence” highlighted the story that whatever your specialty, we speak your language. The name enabled the bank to communicate their shared values and alignment in missions with the organizations they served – a steady relationship without break in continuity or flow. “N” was added as a unique feature to represent the power of influence of brands in the world.