NEXTRACKER

Even trackers need a voice. And NEXTracker approached us for just that reason – to bring to life a visionary product via a detailed messaging guidelines document, containing key messages, voice and tone attributes, and copy-ready headlines. Desk research, a dozen stakeholder interviews, a messaging audit and two workshops gave us all the insight needed to create a driven, confident, empowering and magnetic new voice and tone for this industry leader. Over the years, we’ve also completed several naming projects and brand architecture initiatives.

Date

March 6, 2020

Category

Messaging, Naming, Storytelling, Strategy, Voice & Tone Guidelines