Overview: Innovate a name for a video game exercise application for older adults that trains the body to maintain physical balance, strength, and endurance in a way that entertaining and fun. This product will live at the intersection of health and entertainment, pioneering a new category of aging technology.
Challenge: For an older audience, sound quality was important; the the name needed to flow in a melodic way to represent the easy-to-use design of the product. The name needed to be short and easy to remember and say. And additionally, the name had to communicate the idea of “play” or “play-based exercise” without sounding juvenile or silly.
Solution: Ludo means “to play” in Latin. Short and with three, easily digestible syllables, LudoFit tells the story of exercise fun. It flows beautifully with parent company name Ludica Health, representing an intuitive brand relationship.