ELITE HRV

As one of the top heart rate variability apps on the market, Elite HRV had a lot going for them. But as wearables continue to rise along with competitors like Whoop and Oura Ring taking lead (not to mention behemoths Apple, Amazon and Google), Elite HRV recognized the need to differentiate in a way that was meaningful to customers. After performing stakeholder interviews and an industry analysis and brand audit, we helped them dive deep into developing a unique position they could own while remaining true to their brand heritage. The outcome was a one-page brand positioning document, complete with a brand essence, brand positioning statement, brand values, key brand messages and unique brand personality traits that they could refer to moving forward to build out their brand in a unique way.