ECOS

ECOS is the world’s #1 green laundry detergent. They had outgrown their brand and needed a new look and copy that represented their mission and vision. We created new label copy centered around their brand core “Pure Love” – which we also strategized – which aimed to simplify their message and tell a story about the love that goes into each bottle, as well as love for the environment. Along with the strategy and messaging guidelines, we also crafted all website content.

Date

March 5, 2020

Category

Messaging, Storytelling, Strategy, Voice & Tone Guidelines