ECOS is the world’s #1 green laundry detergent. They had outgrown their brand and needed a new look and copy that represented their mission and vision. We created new label copy centered around their brand core “Pure Love” – which we also strategized – which aimed to simplify their message and tell a story about the love that goes into each bottle, as well as love for the environment. Along with the strategy and messaging guidelines, we also crafted all website content.