COURSE HERO

Great companies are born to answer big questions. For Course Hero, it was: How can we help college students achieve their education goals? Armed with desk research, stakeholder interviews and workshops, we crafted a new brand strategy for the educational leader, as well as voice and tone guidelines, messaging examples and insights to really bring the new brand direction to life.

Date

March 4, 2020

Category

Messaging, Storytelling, Strategy, Voice & Tone Guidelines