Wonsupona | Branding Agency, Naming & Strategic Storytelling | Aptly
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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Overview: WorkTurbo, a property management software startup looking to revolutionize real estate communication, came to Wonsupona with a problem: their name communicated working fast – but that message wasn’t resonating with audiences. They needed a name that hinted at the idea of real estate communication but suggested working more intelligently – and better – instead of just faster.
Challenge: The challenges included using a name that was a real word (nothing made up or silly); making sure the word was ownable (hard to do in such a crowded space); and exciting the internal team – a creative and energized group of professionals ready to see this startup succeed.
Solution: We presented the team with several options, ranging from real estate-focused to communication-focused. The WorkTurbo team was thrilled with the naming results and selected several to pursue. Aptly was finally selected because of it’s meaning – uncommon intelligence – as well as hinting to apartments (property managers are the main audience). More, the name empowered them to tell a powerful brand story: Aptly is where property communication lives.