Aptly | Property Management Branding | Wonsupona | Wonsupona
portfolio_page-template-default,single,single-portfolio_page,postid-51777,theme-borderland,eltd-core-1.1.3,woocommerce-no-js,borderland-theme-ver-2.2,ajax_fade,page_not_loaded,smooth_scroll,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed, vertical_menu_with_scroll,columns-3,type1,wpb-js-composer js-comp-ver-6.0.5,vc_responsive



Overview: WorkTurbo, a property management software startup looking to revolutionize real estate communication, came to Wonsupona with a problem: their name communicated working fast – but that message wasn’t resonating with audiences. They needed a name that hinted at the idea of real estate communication but suggested working more intelligently – and better – instead of just faster.
Challenge: The challenges included using a name that was a real word (nothing made up or silly); making sure the word was ownable (hard to do in such a crowded space); and exciting the internal team – a creative and energized group of professionals ready to see this startup succeed.
Solution: We presented the team with several options, ranging from real estate-focused to communication-focused. The WorkTurbo team was thrilled with the naming results and selected several to pursue. Aptly was finally selected because of it’s meaning – uncommon intelligence – as well as hinting to apartments (property managers are the main audience). More, the name empowered them to tell a powerful brand story: Aptly is where property communication lives.


August 28, 2017


Property Management Software