Travel Website
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Overview: Expedia's travel newsletter Travel-Ticker needed a new name to stand out in the sea of travel websites by appealing to experience seekers who enrich their lives through spontaneous travel. Challenge: The challenge was in creating a name that communicated their brand core, "Travel on a whim" and


Overview: A division of Expedia, online travel discounter Travel Ticker was looking to expand their company, positioned around the brand core, ‘Travel on a whim.’ Challenge: While Travel Ticker owned their name in the Americas, Europe and Asia, Travel-Ticker (with a hyphen) was the only domain they could secure,