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Archive

August 29, 2017
in
by Wonsupona

NX Horizon

Overview: NEXTracker's most popular product, the Self Powered Tracker, was too functional and not differentiating. In fact, many of the company's competitors referred to their own products by the same name. Wonsupona was engaged to create a new name for this important product. Challenge: The challenge

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August 29, 2017
in
by Wonsupona

NX Fusion

Overview: NEXTracker was looking to name their latest innovation: a one-stop-shop product bundle that includes best-in-class technologies to deliver a seamless customer experience. Challenge: The challenge was in creating a powerful name that represented the core of the product, while at the same time showcase a direct relationship

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August 28, 2017
in
by Wonsupona

True Capture

Overview: Many people are unaware that all power plant sites experience shading, which minimizes solar production. Global solar tracker leader NEXTracker innovated a yield enhancement software system to maximize solar production, providing real-time power plant profit gain. Challenge: The challenge was in creating a name that was descriptive, powerful

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