Wonsupona | Branding Agency, Naming & Strategic Storytelling | Insurance Software
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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Overview: Insurance Global Operations needed a short name that communicated that their offer was fundamentally different.
Challenge: The challenge was in creating a name that represented the company’s playful culture, while at the same representing industry disruption.
Solution: Inspired by the quote, “When everyone else zigs, zag”, the word is playful, unique...
