Brands

"It is insight into human nature that is key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."

- William Bernbach

“The world is shaped by two things – stories told and the memories they leave behind.”

- Vera Nazarian

“After nourishment, shelter and companionship, stories are the thing we need most in the world.”

- Philip Pullman

“People think in stories, not statistics. Marketers need to be master storytellers.”

- Arianna Huffington

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.”

- Roger C. Schank

“The brands that win are those that tell a great story."

- Mitch Joel

“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”

- Brian Eisenberg

“Perhaps the most powerful role of stories today is to ignite and drive changes in management policy and practices.”

- Booz Allen

“Stories constitute the single most powerful weapon in a leader’s arsenal.”

- Dr. Howard Gardner, Professor, Harvard University