CLIENT UPDATE: TRESTLES
Work Completed: Website copywriting, voice and tone development, brand values
Powerful web content is the basis of any successful brand. With that in mind, Raleigh-Durham-based design management consultancy Trestles approached Wonsupona to tell an online story of design thinking and innovation. The challenge was in balancing the strategic use of keywords and phrases with user-centered content. The new website text beautifully articulates the values of the Trestles brand in an approachable and witty manner, while educating readers on the benefits of design thinking. Copy for Trestles services was also developed to further differentiate their unique offering.