Many things can be said about two of my favorite books, Napoleon Hill’s Think and Grow Rich and Lucius Annaeus Seneca’s Letters to a Stoic. Both have transformed the lives of millions, both have cult followings, and most pertinent to this post, both books are timeless. Letters to a Stoic was written well over 2,000 years ago yet the content still applies today, relevant as ever. It got me thinking: in a world where trends change every few hours, what are the qualities that make brand content timeless?
January 26, 2016