Telling your origin story can be tough - but doing so is more important than you think. In today’s hyper-connected world filled with choices and savvy consumers, you never know what might be the deciding factor a potential customer. In most instances, people try to learn
Client: OrmsbyPark Work Completed: Keynote Speech When we were approached by Ormsby Park to help craft the keynote speech for the Bay Area Women in Finance conference, we couldn’t help but be elated. Speech Rhetoric degree for the win (thanks, University of Georgia). As with any great speech engagement,
Client: LexisNexis Work Completed: Naming Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say?
Client: NFluence Partners Work Completed: Naming Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive. During interviews with key stakeholders, we
Client: CleanSlate (formerly Ridgeview Home Cleaning) Work Completed: Naming Ridgeview Home Clean Out was on the hunt for a new name that stood out from competitors and communicated their essence. The name “Ridgeview” was common for the New Jersey Ridgeview area where they are based and did nothing to
Client: Goorsha Ethiopian Restaurant Work Completed: Website copywriting, brand story; logo and collateral design in collaboration with Works-Progress Design What's a goorsha? Durham's #1 Ethiopian restaurant engaged Wonsupona to answer that exact question. In Ethiopian culture, friendship, honor and love are expressed by feeding each other – an act
It was an honor speaking at November's Ladies, Wine & Design event in Raleigh. Ladies, Wine & Design was started by design superstar Jessica Walsh as a monthly salon to discuss a wide variety of topics relating to creativity, business, and life. Wonsupona Founder Molly