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Author: Wonsupona

CLIENT UPDATE: LEXISNEXIS PRODUCT NAMING

Client: LexisNexis Work Completed:  Naming Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say?

CLIENT UPDATE: NAMING A NEW INVESTMENT BANK

Client: NFluence Partners Work Completed:  Naming Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive. During interviews with key stakeholders, we

CLIENT UPDATE: RENAMING RIDGEVIEW HOME CLEANING

Client: CleanSlate (formerly Ridgeview Home Cleaning) Work Completed: Naming Ridgeview Home Clean Out was on the hunt for a new name that stood out from competitors and communicated their essence. The name “Ridgeview” was common for the New Jersey Ridgeview area where they are based and did nothing to

CLIENT UPDATE: GOORSHA ETHIOPIAN RESTAURANT

Client: Goorsha Ethiopian Restaurant Work Completed: Website copywriting, brand story; logo and collateral design in collaboration with Works-Progress Design What's a goorsha? Durham's #1 Ethiopian restaurant engaged Wonsupona to answer that exact question.   In Ethiopian culture, friendship, honor and love are expressed by feeding each other – an act