What’s in a great name? For one, it’s protected. In 2015, there were over 288,000 U.S. trademark applications filed alone. As founder of a naming agency, I’m aware of how hard it is to generate names that are not only unique and relevant but ownable. Large
Client: Azubu/Hitbox Work Completed: Naming In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting
Everyone loves a happy name. And what's not to love? Happy names make us feel good, and when we feel good, we're more likely to support the brand that made us feel that way. Yet there's a science to naming happy brands. Researchers at the University
Client: Reve Body Sculpting Work Completed: Website copywriting, brand story, voice and tone guidelines Reve Body Sculpting is the nation's hottest and healthiest way to sculpt your dream body. Reve already had a unique and inspiring offer, but desired to tell an aspirational story through their messaging to engage
Client: NEXTracker Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines What's in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand. Solar tracker leader NEXTracker challenged Wonsupona with
Client: Trestles Work Completed: Website copywriting, voice and tone development, brand values Powerful web content is the basis of any successful brand. With that in mind, Raleigh-Durham-based design management consultancy Trestles approached Wonsupona to tell an online story of design thinking and innovation. The challenge was in balancing the strategic
Many things can be said about two of my favorite books, Napoleon Hill's Think and Grow Rich and Lucius Annaeus Seneca's Letters to a Stoic. Both have transformed the lives of millions, both have cult followings, and most pertinent to this post, both books are timeless. Letters to
Client: Big Island Smoothie Work Completed: Rebrand including website design and copywriting, menu design, brochure development When Raleigh-Durham-based Big Island Smoothie approached us for a rebrand, we jumped at the challenge. Creating a new website design and content for a colorful (and delicious) brand is always an exercise in fun. We started the
It has been said that if you ask a question in the right way, you can get anything you want. Isn't that an incredible power? Questions help expand our awareness and understanding of ourselves and the world. If you think about it, almost everything we want
Values tell an important story of who you are and what you care about. If values are not kept at the center of decision-making in terms of how you spend your time, talents, and energy - you'll know it. Life will quickly become out of