Molly Davis - Strategic Naming & Storytelling Agency
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Author: Molly Davis

HOW TO CHOOSE THE RIGHT NAMING AGENCY

    Your brand name is your single most important piece of marketing. Nothing about your brand will be communicated more often than your name. Names give power and precedence to your product or service and articulate what you stand for. Therefore, great thought should be put

3 TIPS FOR CREATING TRADEMARKABLE BRAND NAMES

Ah, the joy of naming. Perhaps you’ve been there: you’ve finally come up with an incredible name for your business or product, only to find out that it’s been taken – perhaps by dozens of different companies.   You’re not alone. There were 17,198,300 trademarks filed in

WONSUPONA FOUNDER INTERVIEWED BY NY MAGAZINE

Wonsupona founder Molly Davis was interviewed by NY Mag regarding her thoughts on the name Comirnaty, the new Pfizer vaccine. Click here to read the article.   The Most Famous Drug in the United States Is Named … Comirnaty? By Choire Sicha This may be in you, and you don’t

CLIENT UPDATE: A NEW NAME FOR HITBOX

Client: Azubu/Hitbox Work Completed: Naming In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting

TIPS ON CREATING HAPPY NAMES

Everyone loves a happy name. And what's not to love? Happy names make us feel good, and when we feel good, we're more likely to support the brand that made us feel that way. Yet there's a science to naming happy brands. Researchers at the University

CLIENT UPDATE: REVE BODY SCULPTING

Client: Reve Body Sculpting Work Completed: Website copywriting, brand story, voice and tone guidelines Reve Body Sculpting is the nation's hottest and healthiest way to sculpt your dream body. Reve already had a unique and inspiring offer, but desired to tell an aspirational story through their messaging to engage

CLIENT UPDATE: NEXTRACKER

Client: NEXTracker Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines What's in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand. Solar tracker leader NEXTracker challenged Wonsupona with

CLIENT UPDATE: TRESTLES

Client: Trestles Work Completed: Website copywriting, voice and tone development, brand values Powerful web content is the basis of any successful brand. With that in mind, Raleigh-Durham-based design management consultancy Trestles approached Wonsupona to tell an online story of design thinking and innovation. The challenge was in balancing the strategic

3 TIPS ON WRITING TIMELESS CONTENT

Many things can be said about two of my favorite books, Napoleon Hill's Think and Grow Rich and Lucius Annaeus Seneca's Letters to a Stoic. Both have transformed the lives of millions, both have cult followings, and most pertinent to this post, both books are timeless. Letters to