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in Naming
by Molly Davis

TIPS FOR TRADEMARKING NAMES: KEY INSIGHTS FROM A TRADEMARK ATTORNEY

What’s in a great name? For one, it’s protected. In 2015, there were over 288,000 U.S. trademark applications filed alone. As founder of a naming agency, I’m aware of how hard it is to generate names that are not only unique and relevant but ownable. Large

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