Wonsupona | Branding Agency, Naming & Strategic Storytelling | Zags
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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Zags

Overview: Insurance Global Operations needed a short name that communicated that their offer was fundamentally different.
Challenge: The challenge was in creating a name that represented the company’s playful culture, while at the same representing industry disruption.
Solution: Inspired by the quote, “When everyone else zigs, zag”, the word is playful, unique and suggests the company doesn’t follow the crowd. It was selected to represent a philosophy of life, and a new approach to business. Most importantly to the client, the name contains only four letters (as opposed to 25), and lends itself well to a playful design system.

 

 

*Name created while Molly Davis Lind was at MetaDesign.