Overview: Insurance Global Operations needed a short name that communicated that their offer was fundamentally different.
Challenge: The challenge was in creating a name that represented the company’s playful culture, while at the same representing industry disruption.
Solution: Inspired by the quote, “When everyone else zigs, zag”, the word is playful, unique and suggests the company doesn’t follow the crowd. It was selected to represent a philosophy of life, and a new approach to business. Most importantly to the client, the name contains only four letters (as opposed to 25), and lends itself well to a playful design system.
*Name created while Molly Davis Lind was at MetaDesign.