Wonsupona | Branding Agency, Naming & Strategic Storytelling | TravelDasher
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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TravelDasher

Overview: A division of Expedia, online travel discounter Travel Ticker was looking to expand their company, positioned around the brand core, ‘Travel on a whim.’
Challenge: While Travel Ticker owned their name in the Americas, Europe and Asia, Travel-Ticker www.travel-ticker.com (with a hyphen) was the only domain they could secure, and SEO suffered.
Solution: We found the fiasco with the ‘dash’ interesting. We decided to put the hyphen problem front and center – adding ‘dash’ to the same. Not only did it provide an opportunity to tell a story, it represented the core brand idea and audience Expedia was trying to reach – travelers looking to “dash” and book last-minute travel. The name received rave reviews amongst Expedia leadership.

 

*Name created while Molly Davis Lind was at MetaDesign.