Wonsupona | Branding Agency, Naming & Strategic Storytelling | CleanSlate
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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CleanSlate

Overview: Ridgeview Home Clean Out & Moving Company was on the hunt for a new name that stood out from competitors. The name “Ridgeview” was common for the area, and did nothing to differentiate the company or create brand loyalty.
Challenge: The challenge was in developing a name that displayed a category descriptor (like cleaning, estate, moving, etc) but communicated personality.
Solution: The name “CleanSlate” conjures a mental picture in the minds of audiences. It represents everything the company does, from furniture clean out to moving and home cleaning, leaving customers with a fresh clean slate.