Wonsupona | Branding Agency, Naming & Strategic Storytelling | Solar Product
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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NX Horizon

Overview: NEXTracker's most popular product, the Self Powered Tracker, was too functional and not differentiating. In fact, many of the company's competitors referred to their own products by the same name. Wonsupona was engaged to create a new name for this important product. Challenge: The challenge...