Wonsupona | Branding Agency, Naming & Strategic Storytelling | eSports Live Streaming
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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Smashcast

Overview: When eSports live streaming leaders Hitbox and Azubu merged to create a strong #2 competitor Twitch, a new name was needed. Challenge: The challenge was in creating a name that communicated energy, movement, and excitement around the site's content. Another challenge was time - a new...